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Trends, trends, trends. Everyone’s favorite word nowadays. Have you heard about that trend?? Should we try that new trend??? Omg that trend is all over my feed. Since the early days of internet trends (cough cough…the ice bucket challenge), we’ve seen the evolution of trends, firsthand from the sidelines of social media platforms. Trends started as “physical challenges” i.e. “do this, record it, and tag a friend”. Now, they’ve evolved into a more nuanced, shared “experience

Picture this: Your company is based in Israel. You really want to get on TikTok. You know it’s important. You know it’s a powerful platform. But you have ZERO CLUE on how to start… Sound relatable? Trust us, you are not alone in this feeling. Did you know only 25% of businesses use TikTok to showcase their products? Even though TikTok has been around for a few years, it’s still a fairly new platform for the majority of tech companies. First things first, take a deep breath an

Memes, ah memes. A quintessential part of internet culture since the early days of the web. What once started as a static image posted on a personal profile or public forum, has evolved into living, breathing forms of communication. Memes can be a preferred way to answer an email. Or a much needed comedic-relief slide in a serious corporate presentation. But one thing never changes about memes: they always change. Making the perfect meme is a true science. Good humor requires

At Pink Chili, we view TikTok as a dynamic media platform rather than a traditional social network.

Pink Chili was founded & named from a simple idea: to add spice to the tech world. Scrolling through social media, all Noam & Gili could see was corporate fluff, cookie-cutter templates, and lifeless posts that all sounded the same. It was boring. Even in B2B, even in highly technical industries, the truth is: you’re not selling to “companies,” you’re selling to people . And people want to be entertained, to relate, and to feel a real sense of human-to-human connection. That