Picture this: Your company is based in Israel. You really want to get on TikTok. You know it’s important. You know it’s a powerful platform. But you have ZERO CLUE on how to start… Sound relatable? Trust us, you are not alone in this feeling. Did you know only 25% of businesses use TikTok to showcase their products? Even though TikTok has been around for a few years, it’s still a fairly new platform for the majority of tech companies. First things first, take a deep breath and know that your...

Memes, ah memes. A quintessential part of internet culture since the early days of the web. What once started as a static image posted on a personal profile or public forum, has evolved into living, breathing forms of communication. Memes can be a preferred way to answer an email. Or a much needed comedic-relief slide in a serious corporate presentation. But one thing never changes about memes: they always change. Making the perfect meme is a true science. Good humor requires top-tier...

At Pink Chili, we view TikTok as a dynamic media platform rather than a traditional social network.