Trends, trends, trends. Everyone’s favorite word nowadays. Have you heard about that trend?? Should we try that new trend??? Omg that trend is all over my feed. Since the early days of internet trends (cough cough…the ice bucket challenge), we’ve seen the evolution of trends, firsthand from the sidelines of social media platforms. Trends started as “physical challenges” i.e. “do this, record it, and tag a friend”. Now, they’ve evolved into a more nuanced, shared “experience”. The History &...